Serving It RightServing It Right

BC’s Responsible Beverage Service Program

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Implementing Responsible Beverage Service


Professional Environment

The first component of an effective RBS program is a professional environment. A licensed establishment's ambience and the physical environment in which alcohol is served have a direct link to the rate of consumption of alcohol and the subsequent behaviour of customers. The environment of a licensed establishment sets behavioural expectations for its patrons. A professional environment can promote responsible consumption of alcohol and can make a difference in the types of behaviour that patrons think are acceptable.

Follow these steps to demonstrate a professional environment: