Serving It RightServing It Right

BC’s Responsible Beverage Service Program

Distributed by go2Distributed by go2

Getting Started


The Purpose of Serving It Right

What is Serving It Right?


The overall goal of alcohol policy in BC is to use regulation and other strategies to maximize social and economic benefits while minimizing alcohol related harms and costs. A fundamental component of reducing alcohol related problems are training programs like BC's Serving It Right (SIR). SIR is designed for:

  1. people working in tourism and hospitality,
  2. individuals whose Special Event Permit requires them to have Serving It Right,
  3. keeping customers and the public safe while allowing them to enjoy the benefits and pleasures that good food and drink can bring,
  4. encouraging a responsible, caring and professional approach to the serving of alcohol.

Developed by representatives of the hospitality industry in partnership with the provincial government, SIR provides critical information on the effects of alcohol on people, and techniques for preventing over-service. This information will help you develop a more positive environment for your patrons, a professional image for your establishment, and increased awareness of your legal responsibilities around alcohol service.

Click on a magnifying glass to reveal text.

SIR educates licensees, servers and retailers to:

Click on a heading to reveal more text.


The new SIR program

Who must have a SIR certificate?

All licensees, managers and staff must obtain SIR certification prior to working in a licensed establishment. SIR certification is not an eligibility criteria for licensing, but it is an operating requirement.

Whether or not you - or your staff - require a Serving It Right certificate generally depends on the type of liquor licence you have. Review the relevant licensee terms and conditions handbook for more details.

Click on a heading to reveal more text.

logo placeholder

Food-Primary Licence (restaurants)

Liquor-Primary Licence / Liquor-Primary Club Licence (For example: bars, pubs, nightclubs, casinos, stadiums)

Catering Licence

Licensee Retail Store Licence (private liquor stores)

Wine Stores

Special Wine Stores

Duty Free Stores

BC Liquor Stores

Manufacturer Sampling Areas, On-Site Stores, Lounges and Special Event Areas

Rural Agency Stores


Care Facilities

Special Event Permit